On October 23rd, Fakewhale STUDIO presents "GENERATIVE ITEMS", a publication published in collaboration with PRNTD that unites the works of fifteen contemporary artists.

"GENERATIVE ITEMS" explores the evolving relationship between digital photography and generative artificial intelligence. To achieve this, each artist contributed a selection of photographs from their personal portfolios. These images were then processed by a specialized algorithm designed to generate new outputs inspired by the visual styles of the original works. The algorithm interprets each artist's unique aesthetic, creating images that blend human creativity with computational innovation.

Among the contributors involved are contemporary artists Camille Rouzaud, Christian Holze, Emmanuel Van Der Auwera, Erris Huigens, Huber Huber, Jorge Isla, Léo Fourdrinier, Lolo & Sosaku, Manor Grunewald, Manuel Fois, Mathias Pöschl, Mit Borrás, Oliver Hull, Patrick Bérubé, and Sasha Sime.

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This collaborative process emphasizes the potential of integrating artistic vision with technological advancement: artificial intelligence serves not just as a tool but as a co-creator. Artists in fact guide the algorithm, influencing the direction of the generated outputs. In the final stages, they carefully select the images that resonate most with their artistic intent. This ensures that each piece reflects both the original vision and the new dimensions uncovered through technology.

In parallel, "GENERATIVE ITEMS" challenges traditional notions of creativity and authorship. The images produced exist in a visual hybrid space, embodying elements that are both human and algorithmic. It marks the beginning of a series of initiatives by Fakewhale STUDIO aimed at exploring and enhancing the expressive potential of such collaborations.

Central to this publication is PRNTD's state-of-the-art blockchain authentication technology. Each copy of "GENERATIVE ITEMS" is in fact embedded with a unique QR code linked to a secure digital certificate of authenticity: when readers scan this QR code using the PRNTD app, they receive verifiable proof of the publication's authenticity, secured on the blockchain, and unlock additional materials and insights down the line.

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The unveiling of "GENERATIVE ITEMS" will take place at a private event at the Valuart Gallery in Lugano, Switzerland on October 23rd. The content of the book will also be accessible on the dedicated website for Fakewhale STUDIO projects.